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Rights-led growth.

Boutique Sports Consultancy Rights-led growth.

The next decade of sports revenue is being built now.

Media, sponsorship, betting, data, D2C. Diversified revenue streams, more upside than ever, but harder to build.

The shift

More upside than ever. Different playing field.

  • 2025 $174bn to

    $260bn

    Sports IP revenue, 2025 to 2033

  • 78%

    of investors now want diversified revenue, not one line

  • Younger generations

    consume sports differently: snackable, always-on, interactive

PwC Global Sports Survey 2026 · Two Circles 2026

The craft

Everyone knows the direction. The route is the work.

Diversify. Grow fandom. Monetise data. Nobody disagrees.

The decisions that matter sit underneath: which rights get licensed to whom, what stays retained, which buyers to open first, what to sequence over the next three years.

That’s the plan. Then it has to survive a negotiation.

Proof

Experience along the entire value chain.

  • Bundesliga

    Premium rights holder

    Live rights, retainers, sales ops & partner activation.

  • LiveNow

    DTC OTT platform

    Acquisition, D2C & distribution.

  • Sportradar

    Sports tech & betting

    Media rights, OTT, betting & media data.

  • Live
  • Non-live
  • Archive
  • DTC
  • Betting
  • Data

Who I work with

Two sides of the same table.

Rights holders

Leagues, federations, clubs, event owners

  1. How to tailor one asset to multiple buyer groups
  2. Turning buyers into partners who tell you what’s working
  3. How revenue and reach reinforce each other instead of competing

Media companies

Broadcasters, streamers, betting and tech

  1. What to buy, renew, reprice, let go
  2. What’s already in the deal and not being used
  3. How to activate stories that are structurally hidden

How I work

Selected mandates. Full capacity.

  • No replacement.

    You have the team. I work the gaps and steer between them.

  • Full attention.

    Selected mandates, so each one gets the capacity it deserves.

  • Outcome-focused.

    Agreed targets and KPIs, reviewed openly.

Marco Beck, founder of Beck Consulting
Marco Beck Founder, Beck Consulting

Contact

Let’s talk.

One conversation is usually enough to know whether it fits.

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